Insights from the frontier
of AI search.
Expert articles on GEO, AI visibility, brand strategy, and the latest in generative search — written by practitioners who live in the data.
Featured Article
The Complete Guide to Generative Engine Optimization in 2025
GEO is the new SEO. Learn how leading brands are structuring their content to win citations from ChatGPT, Gemini, and Perplexity — and what metrics actually matter.
Aria Chen
Share of Answer: The Metric That Replaces Click-Through Rate
As AI reshapes search, traditional CTR loses relevance. Here's how to measure and grow your brand's presence in AI-generated answers.
Marcus Webb
How Technical SEO and GEO Work Together in 2025
Core Web Vitals, structured data, and crawlability still matter — but they now serve a dual audience: search crawlers and LLM indexers.
Sofia Lund
Why AI Models Are Forming Opinions About Your Brand (And How to Shape Them)
LLMs don't just retrieve facts — they synthesize narratives. Understanding how AI models characterize your brand is the new competitive advantage.
Aria Chen
We Tracked 10,000 AI Queries Across 5 LLMs. Here's What We Found.
A deep-dive study into how brand citation patterns differ across ChatGPT, Gemini, Claude, Perplexity, and Copilot — with actionable takeaways.
Marcus Webb
Citation Gap Analysis: Finding Where Your Competitors Beat You in AI
The brands winning AI search aren't just producing more content — they're systematically closing citation gaps. Here's how to find yours.
Sofia Lund
Introducing IcyPluto 2.0: Multi-Model Tracking and Sentiment Insights
Today we're launching real-time monitoring across all major LLMs, plus a brand-new sentiment layer that shows exactly how AI models describe your company.
IcyPluto Team
Prompt Coverage vs. Keyword Coverage: A New Framework for Content Strategy
Stop optimizing for keywords alone. The AI era demands a broader view of the prompts your audience is asking — and which ones your brand answers.
Aria Chen
Entity Optimization: Making Your Brand Legible to LLMs
Named Entity Recognition shapes how AI models understand and represent your brand. Here's how to make your entity clear, consistent, and citation-worthy.
Marcus Webb
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