IcyPluto — Brand Analysis
Why isn't AI
recommending your brand?
Brand Analysis crawls your website and runs 50+ checks across every signal AI models use to verify, cite, and recommend brands. You get a priority-ranked report with the exact fixes — not a score, a diagnosis.
Enter a domain above to run Brand Analysis.
Crawls your site · Runs 50+ AI checks · Prioritizes fixes
What it checks
Four dimensions. 50+ individual checks.
Every check answers one question: does your site give AI models enough signal to surface your brand when buyers are asking?
Content Quality & Depth
Evaluates whether your pages answer the exact questions LLMs receive about your brand — including product use cases, trust signals, and comparative claims. Most websites describe what they do. AI models need to know why, for whom, and compared to what.
Structural Signals
Audits heading hierarchy, FAQ schemas, structured data, and page architecture — the same signals LLMs use during Generative Engine Optimization to parse and rank brand content in AI-generated answers.
Entity & Metadata Coverage
Checks for founder mentions, founding year, brand descriptions, and Open Graph tags — the structured facts AI models use to verify, cross-reference, and recommend your brand with confidence.
LLM Discoverability Signals
Measures how well your site surfaces across AI prompt tracking scenarios — comparisons, how-to queries, and recommendation prompts on ChatGPT, Gemini, Claude, and Perplexity. Visibility in AI is earned, not assigned.
Report structure
Every finding. Fully diagnosed.
Not a list of vague warnings. Each recommendation includes four structured sections — so your team can act immediately without additional research.
01
Current State
What we found on your site — quoted directly from the audit. No interpretation, just the facts.
02
Problem
Why this specific finding costs you LLM visibility. Not a generic warning — a causal explanation of what AI models do with this signal.
03
Recommended Fix
The exact change to make — specific enough to hand to a developer or content writer with no additional research needed.
04
LLM Impact
The expected effect on AI citation behavior once the fix is implemented, based on our prompt-response data across four models.
Priority system
Not all gaps cost you equally.
Fix now
AI models are actively missing or misrepresenting your brand for these signals today. Each High finding is a citation your competitors are earning at your expense.
Fix this quarter
These gaps affect your long-term AI visibility trajectory. Brands that ignore Medium findings today find themselves in an unrecoverable gap within 6–12 months.
Fix when ready
Low-priority findings sharpen your competitive edge over time. They won't cost you citations today, but they represent the difference between a B+ and an A-grade brand presence in AI.
Brand Analysis vs SEO Audit
Built for a different kind of search.
An SEO audit tells you why Google isn't ranking you. Brand Analysis tells you why AI models aren't citing you. The signals are different. The fixes are different. The outcome is different.
FAQ
Common questions.
What does Brand Analysis actually check?
Brand Analysis crawls your public website and audits 50+ signals across four dimensions: content quality and depth, structural markup (headings, schemas, JSON-LD), entity and metadata coverage (founder mentions, Open Graph, founding year), and LLM discoverability signals. Every check is built around how AI models parse, verify, and recommend brands.
How is this different from traditional SEO tools?
Traditional SEO tools optimize for Google's crawlers. Brand Analysis is built for AI search tracking — optimizing your presence in AI-generated answers across ChatGPT, Gemini, Claude, and Perplexity. It's GEO and AEO first, not keyword-rank-first.
How long does a report take?
Most reports complete in under two minutes. Our engine crawls your public pages, runs all 50+ checks in parallel, and generates prioritised recommendations automatically — no manual review required.
Do I need to install anything on my site?
No. Brand Analysis works entirely from your public-facing URL — no code, no plugins, no server access needed.
Can I share or download the report?
Yes. Every Brand Analysis report can be exported as a PDF — formatted for sharing with developers, content teams, or clients.
How often should I re-run Brand Analysis?
Any time you publish major content, launch a new product, or roll out recommended fixes. A monthly cadence keeps your brand mentions ahead of competitors as LLM citation patterns shift.
Start your analysis
Find out why AI is citing
your competitors instead of you.
Free, no sign-up required. Enter your domain and get a full priority-ranked report in under two minutes.
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