Pricing for Teams Winning AI Visibility, Not Just Tracking It.
The AI-powered search landscape is splitting fast — light prompt trackers on one side, bloated enterprise pilots on the other. IcyPluto sits in the middle: serious enough for Generative Engine Optimization teams, simple enough to go live in a week, and priced around the operating scope you actually need.
Start free, expand when the signal is real
The free audit gives you an instant AI visibility baseline. Paid plans unlock recurring tracking, broader prompt coverage across ChatGPT, Google Gemini, and 13+ other AI models.
Pricing scales with operating scope
We scale plans by brand workspaces, prompts, regions, and automation depth — not by gating core Generative SEO features to enterprise only.
Serious teams keep the core stack intact
Every paid tier includes model coverage, competitor benchmarking, exportable reports, and structured AI Search Optimization reporting.
Free audit
Start With Proof, Not Procurement.
Run a fast AI visibility audit before you commit to recurring tracking. Built for the first real internal conversation: are we visible in AI-powered search, who's getting cited instead of us, and how urgent is the gap?
Perfect for marketing leaders who need a clean AI visibility baseline before committing budget to an always-on Answer Engine Optimization program.
Paid plans
Pick the AI Visibility Operating Layer You Need.
All paid plans keep the core IcyPluto platform intact. What changes is the scale of coverage, automation depth, reporting richness, and support wrapped around your team.
Prices shown in USD. Annual plans are billed upfront and reduce the effective monthly rate.
Starter
For lean in-house teams proving AI visibility ROI.
A clean starting point for one brand, one market, and a focused prompt set without losing the platform feel.
$169/mo billed annually
Growth
For teams actively optimizing GEO across campaigns, markets, and product lines.
The best fit for most marketing teams that want daily visibility, competitor tracking, and operational follow-through.
$429/mo billed annually
Scale
For category leaders and agencies running larger, multi-brand programs.
Designed for broader coverage, more reporting depth, and teams that need IcyPluto to become part of the operating system.
$1,050/mo billed annually
Enterprise
For global teams with security, data, and rollout requirements.
When your buying process needs SSO, governance, custom reporting layers, and deeper operational support, this is the lane.
Annual terms, rollout support, and security review available
Included across paid plans
Core Coverage Stays in the Box.
15+ model coverage
Every paid plan tracks the major AI surfaces your buyers actually use, not just one or two headline models.
Share of voice plus sentiment
Monitor mentions, citations, narrative direction, and competitor movement from one reporting layer.
Workflow-ready actions
Move from spotting a drop to assigning a fix, generating a brief, and exporting a report without duct-taping tools together.
Reports teams can ship
Leadership summaries, client exports, and market snapshots are built in instead of living in a spreadsheet ritual.
Plan comparison
See Exactly Where the Plan Boundaries Move.
We price the operating scope, not the fundamentals. That means your core AI visibility coverage, Generative Engine Optimization workflows, and competitor benchmarking stay intact across every tier.
| Scope | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|
| Brand workspaces | 1 | 3 | 10 | Custom |
| Tracked prompts | 250 | 1,000 | 5,000 | Custom |
| Refresh cadence | Weekly | Daily | Daily + advanced alerts | Custom |
| AI models tracked | 15+ | 15+ | 15+ | 15+ and custom scopes |
| Competitor sets | 3 | 10 | 25 | Custom |
| Workflow automations | 1 | 10 | Unlimited | Unlimited |
| White-label exports | - | Included | Included | Included |
| API access | - | Add-on | Included | Included |
| Strategy support | Monthly review | Dedicated Slack | Named success lead | |
| Security controls | Standard | Standard | Advanced | SSO and governance |
Why this price lands where it does
Replace the stitched-together stack with one operating layer.
Serious AI visibility teams usually end up buying a traditional SEO suite, a point AI tracker, extra reporting, and another workflow or content layer. IcyPluto is priced to replace that sprawl, not to look artificially cheap in a screenshot.
Typical fragmented stack
What teams usually end up patching together
One operating layer for AI visibility, Generative Engine Optimization workflows, competitor benchmarking, and exportable reporting.
Public pricing varies by vendor, plan, and annual commitments. These ranges are meant to show buying shape, not lockstep equivalence.
120+ Innovative Teams
Powering the next generation of marketing leaders with intelligent agents.
- Target
- Woodland
- McCain
- Lenovo
- HSBC
- Shopify
- Wix
- Yes Bank
- Myntra
- Blackberrys
- Payoneer
- PepsiCo
FAQ
Frequently Asked Questions
Everything teams usually ask before moving from a free AI visibility audit to an always-on Generative SEO program.
Ready when you are
Start with the audit, then scale into the plan your team can actually operate.
If you already know AI discovery matters, book a walkthrough. If you still need the internal proof, run the free audit first and bring the findings into your next planning meeting.