Pricing for teams winning AI discovery, not just tracking it.
The market is splitting into light prompt trackers at one end and custom enterprise pilots at the other. IcyPluto sits in the middle: serious enough for GEO teams, simple enough to get live in a week, and priced around the scope you actually operate.
Market fit
Start free, expand when the signal is real
The free audit is for fast discovery. Paid plans unlock recurring tracking, broader prompt coverage, and teamwork.
Pricing scales with operating scope
We scale plans by brand workspaces, prompts, regions, and automation depth instead of gating core visibility features to enterprise only.
Serious teams keep the core stack intact
Every paid tier includes model coverage, competitor benchmarking, exportable reports, and structured GEO reporting.
Free audit
Start with proof, not procurement.
Run a fast AI visibility audit before you commit to recurring tracking. It is built for the first internal conversation: are we visible, who is getting cited instead of us, and how urgent is the gap?
Perfect for marketing leaders who need a clean baseline before they commit budget to an always-on AI visibility program.
Paid plans
Pick the operating layer you need.
All paid plans keep the core product intact. What changes is the amount of coverage, automation, reporting depth, and support wrapped around your team.
Prices shown in USD. Annual plans are billed upfront and reduce the effective monthly rate.
Starter
For lean in-house teams proving AI visibility ROI.
A clean starting point for one brand, one market, and a focused prompt set without losing the platform feel.
$169/mo billed annually
Growth
For teams actively optimizing GEO across campaigns, markets, and product lines.
The best fit for most marketing teams that want daily visibility, competitor tracking, and operational follow-through.
$429/mo billed annually
Scale
For category leaders and agencies running larger, multi-brand programs.
Designed for broader coverage, more reporting depth, and teams that need IcyPluto to become part of the operating system.
$1,050/mo billed annually
Enterprise
For global teams with security, data, and rollout requirements.
When your buying process needs SSO, governance, custom reporting layers, and deeper operational support, this is the lane.
Annual terms, rollout support, and security review available
Included across paid plans
Core coverage stays in the box.
15+ model coverage
Every paid plan tracks the major AI surfaces your buyers actually use, not just one or two headline models.
Share of voice plus sentiment
Monitor mentions, citations, narrative direction, and competitor movement from one reporting layer.
Workflow-ready actions
Move from spotting a drop to assigning a fix, generating a brief, and exporting a report without duct-taping tools together.
Reports teams can ship
Leadership summaries, client exports, and market snapshots are built in instead of living in a spreadsheet ritual.
Plan comparison
See where the plan boundaries actually move.
We price the operating scope, not the fundamentals. That means coverage stays intact while usage, reporting, automation, and support expand with the tier.
| Scope | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|
| Brand workspaces | 1 | 3 | 10 | Custom |
| Tracked prompts | 250 | 1,000 | 5,000 | Custom |
| Refresh cadence | Weekly | Daily | Daily + advanced alerts | Custom |
| AI models tracked | 15+ | 15+ | 15+ | 15+ and custom scopes |
| Competitor sets | 3 | 10 | 25 | Custom |
| Workflow automations | 1 | 10 | Unlimited | Unlimited |
| White-label exports | - | Included | Included | Included |
| API access | - | Add-on | Included | Included |
| Strategy support | Monthly review | Dedicated Slack | Named success lead | |
| Security controls | Standard | Standard | Advanced | SSO and governance |
Why this price lands where it does
Replace the stitched-together stack with one operating layer.
Serious AI visibility teams usually end up buying a traditional SEO suite, a point AI tracker, extra reporting, and another workflow or content layer. IcyPluto is priced to replace that sprawl, not to look artificially cheap in a screenshot.
Typical fragmented stack
What teams usually end up patching together
One operating layer for AI visibility, competitor monitoring, workflow action, and exportable reporting.
Public pricing varies by vendor, plan, and annual commitments. These ranges are meant to show buying shape, not lockstep equivalence.
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FAQ
Frequently asked questions
Everything teams usually ask before moving from a free audit to an always-on AI visibility program.
IcyPluto pricing is anchored to operating scope: brand workspaces, tracked prompts, regions, and automation depth. Seats matter, but they are not the primary lever. That keeps pricing closer to the way GEO teams actually work.
Ready when you are
Start with the audit, then scale into the plan your team can actually operate.
If you already know AI discovery matters, book a walkthrough. If you still need the internal proof, run the free audit first and bring the findings into your next planning meeting.