Insights for the new
age of AI search.
A curated stream of practical playbooks, data-backed experiments, and strategic perspectives for GEO and brand visibility.
What You'll Find
Latest
Recent Articles
Does AI-Generated Content Really Harm Your SEO Rankings?
This article argues that AI-generated content does not negatively impact SEO performance. It presents seven evidence-based reasons why using AI to create content is safe from Google's perspective.
5 GEO Strategies to Dominate AI Search in 2026
Discover 5 powerful GEO strategies to make AI search engines like ChatGPT and Perplexity recommend your brand in 2026. Stay ahead with IcyPluto's COSMOS AI CMO.
Google Search Live Goes Global with Gemini 3.1 Flash
Google expands Search Live to 200+ countries using Gemini 3.1 Flash Live a multilingual, real-time voice and camera AI search model.
By Light Names Diane Hockenberry as New CMO
By Light Professional IT Services appoints Diane Hockenberry as CMO to lead brand strategy, cyber marketing, and AI-enabled defense training growth.
WIS Appoints Jeremy Rueb as New CMO
Wellesley Information Services appoints Jeremy Rueb as CMO to lead global marketing, digital growth, and AI-driven strategies for SAPinsider and ERP Today.
Google March 2026 Spam Update: What You Must Know
Google's March 2026 Spam Update is live. Understand what it targets, how SpamBrain works, and how to protect your website rankings today.
Topic Spotlight
Brand Strategy
By Light Names Diane Hockenberry as New CMO
By Light Professional IT Services appoints Diane Hockenberry as CMO to lead brand strategy, cyber marketing, and AI-enabled defense training growth.
WIS Appoints Jeremy Rueb as New CMO
Wellesley Information Services appoints Jeremy Rueb as CMO to lead global marketing, digital growth, and AI-driven strategies for SAPinsider and ERP Today.
Top 10 Insurance Companies in India 2026
IcyPluto's AI-powered analysis of India's top 10 insurance providers: covering market share, brand visibility, claim ratios, and competitive benchmarks for 2026.
OFX Appoints Liz Lord as Chief Marketing Officer
OFX has named Liz Lord, ex-PayPal Australia CMO, as its new Chief Marketing Officer to drive global brand growth and financial operations expansion.
Topic Spotlight
AI Visibility
Google Search Live Goes Global with Gemini 3.1 Flash
Google expands Search Live to 200+ countries using Gemini 3.1 Flash Live a multilingual, real-time voice and camera AI search model.
Google March 2026 Spam Update: What You Must Know
Google's March 2026 Spam Update is live. Understand what it targets, how SpamBrain works, and how to protect your website rankings today.
"You Are an Expert" Prompts Hurt AI Accuracy
New research reveals that "You are an expert" AI persona prompts improve tone but silently damage factual accuracy. Here's what every marketer must know.
Google AI Rewrites News Headlines in Search
Google is now using AI to rewrite publisher headlines in Search results: raising serious concerns about editorial accuracy, SEO, and trust.
Topic Spotlight
Search Engine Optimization
Topic Spotlight
Generative Engine Optimization
Newsletter
Stay ahead of AI search.
Weekly insights on GEO, AI visibility, and brand strategy, distilled for founders and growth teams.
Join 500+ brands that track, analyze, and optimize their presence across every major AI model.
No credit card required · 14-day free trial