Insights for the new
age of AI search.
A curated stream of practical playbooks, data-backed experiments, and strategic perspectives for GEO and brand visibility.
What You'll Find
Latest
Recent Articles
The "Mount AI" Pattern Is Killing Your SEO
Discover why AI-generated content at scale triggers the Mount AI SEO crash — and how IcyPluto's AI CMO helps you build sustained search visibility.
Jerin Verghese Named Director – Brand & Comms at EY India
Jerin Verghese is elevated to Director – Brand, Marketing & Communications at EY India, leading GTM strategy and AI brand narratives after a 17-year EY journey.
Abhinav Rastogi Named Global Director, YouTube Shopping
Abhinav Rastogi is elevated to Global Marketing Director at YouTube Shopping, Google. Discover how his leadership will reshape creator commerce worldwide.
PropertyPistol Names Hemant Bajaj as New CMO
Hemant Bajaj joins PropertyPistol as CMO to drive brand strategy, digital growth & integrated marketing across multiple key markets in 2026.
Google's Undocumented Crawlers: What SEOs Must Know
Google runs hundreds of undocumented crawlers. Here's what SEOs need to understand about Googlebot, fetchers, and your crawl strategy.
Nisha Vijarania Elevated as VP at Brookfield
Nisha Vijarania is elevated to VP – Marketing & Branding at Brookfield Properties, bringing years of real estate brand leadership from DLF and Ireo to the role.
Topic Spotlight
Brand Strategy
Jerin Verghese Named Director – Brand & Comms at EY India
Jerin Verghese is elevated to Director – Brand, Marketing & Communications at EY India, leading GTM strategy and AI brand narratives after a 17-year EY journey.
Abhinav Rastogi Named Global Director, YouTube Shopping
Abhinav Rastogi is elevated to Global Marketing Director at YouTube Shopping, Google. Discover how his leadership will reshape creator commerce worldwide.
PropertyPistol Names Hemant Bajaj as New CMO
Hemant Bajaj joins PropertyPistol as CMO to drive brand strategy, digital growth & integrated marketing across multiple key markets in 2026.
Nisha Vijarania Elevated as VP at Brookfield
Nisha Vijarania is elevated to VP – Marketing & Branding at Brookfield Properties, bringing years of real estate brand leadership from DLF and Ireo to the role.
Topic Spotlight
AI Visibility
Google Discover Update: Local Publishers Lose National Reach
Google's Discover core update reshaped publisher visibility. Local outlets lost national reach while YouTube and trusted brands gained ground. Here's what the data says.
ChatGPT Models Search the Web Differently
ChatGPT's default and premium models cite almost entirely different sources. Here's what it means for your brand's AI search visibility strategy.
Google AI Overviews Cut Search Clicks by 42%
Google AI Overviews have slashed organic search clicks by 42%. Discover how breaking news and Google Discover are reshaping publisher traffic in 2026.
McKinsey's Blueprint for Positionless Marketing
Discover how McKinsey's Organize to Value framework helps marketing teams go positionless, boost speed, and drive measurable ROI with AI-powered strategies.
Newsletter
Stay ahead of AI search.
Weekly insights on GEO, AI visibility, and brand strategy, distilled for founders and growth teams.
Join 500+ brands that track, analyze, and optimize their presence across every major AI model.
No credit card required · 14-day free trial