Data-driven insights for the AI era.
Original research, trend reports, and playbooks powered by IcyPluto's proprietary AI visibility data — written for the modern marketing team.
Featured Research
State of AI Search Visibility: Q1 2025
An analysis of 500+ brands tracked across ChatGPT, Gemini, Claude, and Perplexity. Key findings on Share of Answer trends, industry benchmarks, and the top citation patterns that drive LLM mentions.
Why GEO is Replacing a Core SEO KPI
Search impressions are declining for informational queries as AI answers capture more attention. This report examines the data behind the shift and what marketers should be measuring instead.
The Citation Stack: How to Build Content LLMs Love to Cite
Based on analysis of 10,000+ LLM citations, we identified the content structures, formats, and signals that consistently earn brand mentions in AI-generated answers.
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