Streaming Services
Netflix
Industry leader
Avg Visibility
37.9%
Brands
10
7-day trend34 → 38
View Streaming Services dashboard →
IcyPluto Global Index
Who is winning
AI visibility today?
The definitive cross-industry benchmark for AI search performance. Track visibility scores, citation rates, and mention share across 120 brands in 12 industries.
Updated Apr 09, 2026ChatGPT · Gemini · ClaudeUnited States · 7-day rolling
12
Industries Tracked
120
Brands Indexed
38,640
Prompts Analyzed
38.4%
Avg Visibility
Performance Dashboard
AI Visibility by Industry
Chart shows top 3 leaders · all 10 brands ranked below
Updated May 08, 2026
Top 3 — 7-Day Visibility
Score / 1001
Netflix
56.7+1.7%
Apr 3Apr 9
2
Hulu
49.0-1.6%
Apr 3Apr 9
3
Disney+
44.7+0.4%
Apr 3Apr 9
0255075100
| # | Brand | Visibility | 7-day | Week over Week |
|---|---|---|---|---|
| 1 | Netflix | 56.7% | +1.7% | 0.0% |
| 2 | Hulu | 49.0% | -1.6% | +0.1% |
| 3 | Disney+ | 44.7% | +0.4% | -0.3% |
| 4 | Amazon Prime | 39.6% | -1.5% | +0.1% |
| 5 | Apple TV+ | 35.4% | +0.4% | -1.1% |
| 6 | Max | 32.1% | +0.3% | -0.7% |
| 7 | Peacock | 28.3% | +0.3% | -0.2% |
| 8 | Paramount+ | 26.5% | +1.0% | +0.8% |
| 9 | ESPN+ | 22.8% | -1.0% | -0.4% |
| 10 | Starz | 18.4% | +0.1% | +0.4% |
Methodology
Prompts tracked for Streaming
1
What is the best streaming service right now?
2
Which streaming platform should I subscribe to in 2026?
3
Netflix vs Hulu vs Disney+ — which is worth it?
4
Which streaming app has the most movies and TV shows?
5
What streaming service is best for kids and families?
6
Which platform has the best new original series?
7
Is Netflix still worth the price compared to competitors?
8
What streaming service has the best sports coverage?
9
Which streaming app works best on smart TVs and Firestick?
By Industry
Industry Pulse
12 industries · weekly refresh
+1.4%
Fast Food
McDonalds
Industry leader
Avg Visibility
28.7%
Brands
10
7-day trend27 → 29
View Fast Food dashboard →
Credit Cards
Amex
Industry leader
Avg Visibility
35.6%
Brands
10
7-day trend35 → 36
View Credit Cards dashboard →
Cybersecurity
CrowdStrike
Industry leader
Avg Visibility
28.7%
Brands
10
7-day trend26 → 29
View Cybersecurity dashboard →
Travel Booking
Booking.com
Industry leader
Avg Visibility
31.1%
Brands
10
7-day trend30 → 31
View Travel Booking dashboard →
Consumer Electronics
Samsung
Industry leader
Avg Visibility
35.5%
Brands
10
7-day trend33 → 36
View Consumer Electronics dashboard →
Airlines
Delta
Industry leader
Avg Visibility
35.8%
Brands
10
7-day trend34 → 36
View Airlines dashboard →
Hotels & Hospitality
Marriott
Industry leader
Avg Visibility
33.4%
Brands
10
7-day trend32 → 33
View Hotels & Hospitality dashboard →
Delivery & Ride Sharing
Uber
Industry leader
Avg Visibility
33.6%
Brands
10
7-day trend31 → 34
View Delivery & Ride Sharing dashboard →
Business Software
Salesforce
Industry leader
Avg Visibility
40.8%
Brands
10
7-day trend39 → 41
View Business Software dashboard →
E-commerce
Amazon
Industry leader
Avg Visibility
37.8%
Brands
10
7-day trend36 → 38
View E-commerce dashboard →
Automotive
Tesla
Industry leader
Avg Visibility
39.7%
Brands
10
7-day trend37 → 40
View Automotive dashboard →
By Industry
Industry Pulse
12 industries · weekly refresh
Row 1 / 4
Streaming Services
Netflix
Industry leader
Avg Visibility
37.9%
Brands
10
7-day trend34 → 38
View Streaming Services dashboard →
Fast Food
McDonalds
Industry leader
Avg Visibility
28.7%
Brands
10
7-day trend27 → 29
View Fast Food dashboard →
Credit Cards
Amex
Industry leader
Avg Visibility
35.6%
Brands
10
7-day trend35 → 36
View Credit Cards dashboard →
Cybersecurity
CrowdStrike
Industry leader
Avg Visibility
28.7%
Brands
10
7-day trend26 → 29
View Cybersecurity dashboard →
Travel Booking
Booking.com
Industry leader
Avg Visibility
31.1%
Brands
10
7-day trend30 → 31
View Travel Booking dashboard →
Consumer Electronics
Samsung
Industry leader
Avg Visibility
35.5%
Brands
10
7-day trend33 → 36
View Consumer Electronics dashboard →
Airlines
Delta
Industry leader
Avg Visibility
35.8%
Brands
10
7-day trend34 → 36
View Airlines dashboard →
Hotels & Hospitality
Marriott
Industry leader
Avg Visibility
33.4%
Brands
10
7-day trend32 → 33
View Hotels & Hospitality dashboard →
Delivery & Ride Sharing
Uber
Industry leader
Avg Visibility
33.6%
Brands
10
7-day trend31 → 34
View Delivery & Ride Sharing dashboard →
Business Software
Salesforce
Industry leader
Avg Visibility
40.8%
Brands
10
7-day trend39 → 41
View Business Software dashboard →
E-commerce
Amazon
Industry leader
Avg Visibility
37.8%
Brands
10
7-day trend36 → 38
View E-commerce dashboard →
Automotive
Tesla
Industry leader
Avg Visibility
39.7%
Brands
10
7-day trend37 → 40
View Automotive dashboard →
Global Rankings
Top Brands Across All Industries
| # | Brand | Industry | Score | WoW |
|---|---|---|---|---|
| 1 | Amazon | E-commerce | 62.3% | +2.4% |
| 2 | Tesla | Automotive | 58.4% | +3.1% |
| 3 | Netflix | Streaming | 56.7% | +1.5% |
| 4 | Salesforce | Business | 55.4% | +1.6% |
| 5 | Amex | Credit | 54.8% | +0.9% |
| 6 | Walmart | E-commerce | 52.8% | +1.8% |
| 7 | Uber | Delivery | 52.3% | +2.1% |
| 8 | HubSpot | Business | 51.2% | +1.2% |
| 9 | Samsung | Consumer | 53.9% | +1.2% |
| 10 | Toyota | Automotive | 49.3% | +1.4% |
| 11 | Delta | Airlines | 48.2% | +1.5% |
| 12 | Chase Sapphire | Credit | 48.4% | +0.6% |
| 13 | Notion | Business | 47.8% | +2.1% |
| 14 | DoorDash | Delivery | 48.7% | +1.8% |
| 15 | Marriott | Hotels | 46.8% | +1.3% |
Score Comparison
Deep Dive
Streaming Services Spotlight
Visibility Over Time
Top 5 brandsNetflix
56.7%+1.5%
Hulu
49.0%-1.7%
Disney+
44.7%+0.8%
Amazon Prime
39.6%-1.2%
Apple TV+
35.4%-0.1%
AI Engine Mix
ChatGPT44%
Gemini33%
Claude23%
Prompts Sampled
- Which streaming service has the best family plan?
- Best platform for new sci-fi shows right now?
- Which apps support true 4K and Dolby Atmos?
- Is ad-supported streaming worth it vs premium?
- Best services for live sports and movies?
Methodology
How the Index
Is Computed
The IcyPluto Global Index measures how often and how favorably a brand appears when real users ask AI engines buying, comparison, and recommendation questions.
ChatGPTGeminiClaude
- 01
Prompt Collection
We source commercially relevant prompts from real user search behavior - the exact questions people type into ChatGPT, Gemini, and Claude when deciding what to buy, which service to use, or which brand to trust. For each industry we track 9+ high-intent query patterns and refresh them weekly as consumer language evolves.
- 02
Multi-Engine Querying
Each prompt is run across ChatGPT (44% weight), Gemini (33%), and Claude (23%), reflecting their current US market share. We run each prompt multiple times per engine to account for response variability, then aggregate the runs to produce stable signals instead of one-off snapshots.
- 03
Brand Detection and Position Scoring
Every response is parsed to detect brand mentions, mention position, recommendation intent, and source citation presence. A brand mentioned first in a direct recommendation scores higher than one buried in a long list or referenced only for comparison.
- 04
Visibility Score Calculation
The Visibility Score (0-100) is a weighted composite of mention rate, average response position, recommendation rate, and citation rate. Weights are calibrated against purchase-intent behavior so scores correlate with real discovery likelihood.
- 05
Cross-Engine Normalization
Each engine has different verbosity, ranking tendencies, and update cadence. We normalize scores within each engine before combining them so final rankings represent true cross-engine visibility rather than one model's quirks.
- 06
Weekly Refresh and Delta Tracking
The full pipeline runs every 7 days. Week-over-week deltas highlight brands gaining or losing AI mindshare, often preceding broader awareness movement by 2-4 weeks.
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