IcyPluto — GEO Score
Your AI visibility
score. Instantly.
Enter any domain and get a GEO Score out of 100 — measuring exactly how visible that brand is across ChatGPT, Gemini, Claude, and Perplexity. Free, no sign-up required.
Enter a domain above to check its GEO Score.
Checks visibility across ChatGPT · Gemini · Claude · Perplexity
Methodology
Five dimensions. One score.
GEO Score is not a vanity metric. Every point is earned by measurable behavior — how AI models respond when real buyers ask real questions.
Prompt Coverage
The share of tracked prompts that return a citation or mention of your brand. Brands with high prompt coverage appear consistently across the full range of queries their buyers actually ask — not just branded searches.
Citation Freshness
Whether AI models are citing your most recent, authoritative content. Stale citations — linking to old blog posts or outdated product pages — signal lower trust. Fresh citations anchor your brand in current conversations.
Sentiment Quality
The overall tone of AI-generated mentions. A brand can appear in AI responses but still be described cautiously, negatively, or ambiguously. Sentiment quality measures how well the language positions you for conversion.
Competitor Gap
How your Share of Answer compares to the top 3 competitors in your category. AI models have a finite amount of attention per response. Every mention of a competitor is, by definition, a mention your brand did not earn.
Multi-Model Presence
Whether your brand appears consistently across ChatGPT, Gemini, Claude, and Perplexity. Model-specific visibility gaps are common — and they matter because different buyers use different AI tools.
Score Interpretation
What your score actually means.
Your brand is consistently cited across all major models and query types. You have strong prompt coverage, fresh citations, and a meaningful lead over competitors. Maintain cadence — this position is contested.
You appear in AI responses but have clear gaps — either in prompt coverage, sentiment quality, or multi-model presence. Closing these gaps now is easier than recovering from a competitor that moves first.
You're being mentioned but not reliably. AI models know your brand exists, but they don't reach for it consistently. Content restructuring and entity optimization will move the needle quickly at this level.
AI models largely don't associate your brand with the queries your buyers are asking. This is recoverable — but it requires structured GEO work. Every month of inaction widens the gap.
How teams use it
One score. Four ways to use it.
01
Benchmark before you build
Run your GEO Score before committing to a content strategy. Know which score factors are dragging you down so every piece of content you create targets a real visibility gap.
02
Track progress over time
Re-run your score after publishing new content, earning coverage, or updating your structured data. GEO Score is a living metric — not a one-time report.
03
Show stakeholders the baseline
A single number is easier to rally a team around than a spreadsheet of LLM outputs. Use your GEO Score to establish a baseline and set measurable improvement targets.
04
Identify competitor weaknesses
Run your top three competitors through GEO Score and find where they're underperforming. Those gaps are your fastest path to capturing AI-driven demand they're leaving on the table.
GEO vs SEO
A GEO Score is not an SEO score.
SEO tools measure your rank on a list. GEO Score measures how AI models describe, cite, and recommend your brand — a fundamentally different signal for a fundamentally different channel.
Beyond the score
A score is the starting line, not the finish.
IcyPluto turns your GEO Score into a complete action plan — identifying exactly which prompts to target, which content to create, and which competitors to displace.
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