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Brands of Tomorrow - All about SEO, GEO / AEO / AIO : How not to become dinosaurs in the Age of AI

Brands of Tomorrow - All about SEO, GEO / AEO / AIO : How not to become dinosaurs in the Age of AI

Join an invite-only CXO Virtual Roundtable ahead of the International Marketing Fiesta (IMF) Singapore, part of AI World Summit 2026 - Asia, as senior marketing leaders come together to explore how AI is redefining search, discovery, and brand visibility.

Date

January 21, 2026 (Wednesday)

Time

9:00 AM CET / 4:00 PM SGT

Duration

~ 2 Hrs (approx)

Venue

LinkedIn + Youtube Live

Watch the Recording

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Meet the Speakers

Beatrice Gamba
Speaker

Beatrice Gamba

Head of Innovation

WordLift
Gianluca Fiorelli
Speaker

Gianluca Fiorelli

Strategic & AI Search SEO Consultant

ILoveSEO.net
Shwetha Iyer
Speaker

Shwetha Iyer

SVP & Head of Marketing

Kissht
Kshmendra Narain
Speaker

Kshmendra Narain

Sr Director Regional Marketing - APAC Region

Belden Inc.
Dan Petrovic
Speaker

Dan Petrovic

Director

DEJAN
Jes Scholz
Speaker

Jes Scholz

Marketing Consultant

Jes Scholz Consulting
Pei Ee Chng
Speaker

Pei Ee Chng

B2B Digital marketing Head

Canon
Harneet Singh
Speaker

Harneet Singh

Chief AI Officer

Rabbitt AI

About This Session

This exclusive session will unpack the evolution from traditional SEO to GEO, AEO, and AIO - and what it truly takes for brands to remain discoverable, relevant, and competitive as AI agents increasingly mediate customer journeys. Through candid discussions and real-world perspectives, participants will examine how trust, authority, and relevance are built in an AI-led ecosystem, and how marketing leaders can future-proof their brands to avoid becoming obsolete in the age of intelligent discovery. Hosted by IcyPluto in collaboration with The AI World Organization, this roundtable sets the stage for IMF Singapore - a global platform where creativity meets strategy, and innovation drives growth in the AI-powered era.

Key Takeaways

  • Search Is Being Rewritten by AI: Why traditional SEO alone is no longer enough in agent-led discovery.
  • SEO → GEO → AEO Explained: What each shift means and how brands should respond.
  • Staying Discoverable in AI Ecosystems: How brands can maintain visibility as AI intermediates customer journeys.
  • Authority Over Rankings: Building trust, credibility, and relevance beyond keyword positions.
  • Content for AI & Humans: Designing narratives that machines understand and people trust.
  • Winning the Next 2–3 Years: What will define brand visibility in AI-driven environments.
  • CMO Skills for the AI Era: Capabilities marketing leaders must invest in now.
  • B2B vs B2C Realities: How AI-driven discovery differs across industries.
  • Cross-Functional AI Readiness: Aligning marketing, data, and tech teams for sustainable growth.
  • Future-Proofing Brands: Practical steps to avoid becoming irrelevant in the age of AI.