Fireside Chat: AI Visibility Myth Busters
In the age of AI-driven search, visibility isn't about ranking anymore. It's about relevance inside AI answers. Join us for an exclusive Fireside Chat where we decode what truly works in the AI-SEO era, and what's just noise. Featuring Michael King in conversation with Harneet Singh — practical insights on AI visibility, brand discoverability & future-proof marketing.
13 February 2026 (Friday)
12:00 PM EST
1 Hr
YouTube Live
Meet the Speakers
About This Session
This session explored how the rise of AI-driven search and large language models is transforming the way brands achieve online visibility. Instead of relying only on traditional SEO rankings, brands now need to ensure they appear inside AI-generated answers on platforms like ChatGPT, Perplexity, Gemini, and Bing. The discussion introduced Generative Engine Optimization (GEO)—a new approach that focuses on structuring content so AI systems can easily retrieve, understand, and synthesize it. Speakers emphasized creating high-quality, structured, and authoritative content, using semantic data and clear information chunks that AI agents can extract. The key takeaway for marketers and CMOs is that AI visibility is becoming the next evolution of SEO, requiring experimentation, cross-functional collaboration, and a deeper understanding of how AI systems discover and present information.
Key Takeaways
- AI Is Rewriting Discovery: Search is moving from blue links to AI-generated answers, making visibility inside AI platforms the new competitive battleground.
- SEO Is Evolving into GEO: Traditional optimization is expanding into Generative Engine Optimization, where brands must optimize content for AI retrieval, synthesis, and citations.
- Authority Beats Rankings: In AI ecosystems, credibility, structured information, and trusted sources matter more than simply ranking for keywords.
- Content Must Serve Humans & Machines: Brands need clear, structured, and insight-rich content that AI models can extract while still building trust with human audiences.
- Measure What AI Sees: Success is no longer just traffic—marketers must track AI share of voice, citations, and brand presence in AI-generated responses.
- The Next 2–3 Years Are Critical: Brands that experiment early and adapt their content ecosystems for AI discovery will define the next era of digital visibility.