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Every recent article from IcyPluto in one place, sorted by newest first.
Google March 2026 Spam Update: What You Must Know
Google's March 2026 Spam Update is live. Understand what it targets, how SpamBrain works, and how to protect your website rankings today.
"You Are an Expert" Prompts Hurt AI Accuracy
New research reveals that "You are an expert" AI persona prompts improve tone but silently damage factual accuracy. Here's what every marketer must know.
Top 10 Insurance Companies in India 2026
IcyPluto's AI-powered analysis of India's top 10 insurance providers: covering market share, brand visibility, claim ratios, and competitive benchmarks for 2026.
OFX Appoints Liz Lord as Chief Marketing Officer
OFX has named Liz Lord, ex-PayPal Australia CMO, as its new Chief Marketing Officer to drive global brand growth and financial operations expansion.
Siddharth Parida Appointed CMO at Kajaria Ceramics
Siddharth Parida joins Kajaria Ceramics as CMO on March 25, 2026, driving the Kajaria 2.0 vision through brand premiumization, digital strategy, and market leadership.
Google AI Rewrites News Headlines in Search
Google is now using AI to rewrite publisher headlines in Search results: raising serious concerns about editorial accuracy, SEO, and trust.
Apollo Tyres Appoints Neha Agarwalla as Marketing Head
Neha Agarwalla joins Apollo Tyres as Divisional Head – Marketing Communications & Sponsorships, leading brand strategy and the high-profile BCCI Team India deal.
The "Mount AI" Pattern Is Killing Your SEO
Discover why AI-generated content at scale triggers the Mount AI SEO crash — and how IcyPluto's AI CMO helps you build sustained search visibility.
Jerin Verghese Named Director – Brand & Comms at EY India
Jerin Verghese is elevated to Director – Brand, Marketing & Communications at EY India, leading GTM strategy and AI brand narratives after a 17-year EY journey.
Abhinav Rastogi Named Global Director, YouTube Shopping
Abhinav Rastogi is elevated to Global Marketing Director at YouTube Shopping, Google. Discover how his leadership will reshape creator commerce worldwide.
PropertyPistol Names Hemant Bajaj as New CMO
Hemant Bajaj joins PropertyPistol as CMO to drive brand strategy, digital growth & integrated marketing across multiple key markets in 2026.
Google's Undocumented Crawlers: What SEOs Must Know
Google runs hundreds of undocumented crawlers. Here's what SEOs need to understand about Googlebot, fetchers, and your crawl strategy.
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