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Every recent article from IcyPluto in one place, sorted by newest first.
Jerin Verghese Named Director – Brand & Comms at EY India
Jerin Verghese is elevated to Director – Brand, Marketing & Communications at EY India, leading GTM strategy and AI brand narratives after a 17-year EY journey.
Abhinav Rastogi Named Global Director, YouTube Shopping
Abhinav Rastogi is elevated to Global Marketing Director at YouTube Shopping, Google. Discover how his leadership will reshape creator commerce worldwide.
PropertyPistol Names Hemant Bajaj as New CMO
Hemant Bajaj joins PropertyPistol as CMO to drive brand strategy, digital growth & integrated marketing across multiple key markets in 2026.
Google's Undocumented Crawlers: What SEOs Must Know
Google runs hundreds of undocumented crawlers. Here's what SEOs need to understand about Googlebot, fetchers, and your crawl strategy.
Nisha Vijarania Elevated as VP at Brookfield
Nisha Vijarania is elevated to VP – Marketing & Branding at Brookfield Properties, bringing years of real estate brand leadership from DLF and Ireo to the role.
Google Discover Update: Local Publishers Lose National Reach
Google's Discover core update reshaped publisher visibility. Local outlets lost national reach while YouTube and trusted brands gained ground. Here's what the data says.
Dr. Aslam Deshmukh Elevated to Head at Sun Pharma
Dr. Aslam Deshmukh is promoted as Head of Business Unit at Sun Pharma in March 2026, bringing 16+ years of chronic therapy expertise to lead sales and marketing.
ChatGPT Models Search the Web Differently
ChatGPT's default and premium models cite almost entirely different sources. Here's what it means for your brand's AI search visibility strategy.
Google AI Overviews Cut Search Clicks by 42%
Google AI Overviews have slashed organic search clicks by 42%. Discover how breaking news and Google Discover are reshaping publisher traffic in 2026.
McKinsey's Blueprint for Positionless Marketing
Discover how McKinsey's Organize to Value framework helps marketing teams go positionless, boost speed, and drive measurable ROI with AI-powered strategies.
Google Search Console Branded Queries Filter Goes Live
Google has expanded its branded queries filter in Search Console to all eligible sites. Learn what it means for your SEO strategy and brand traffic analysis.
PeopleStrong Appoints Adishri Charla as SVP Marketing
PeopleStrong names Adishri Charla as SVP Marketing to lead global brand strategy across India, the Middle East, and fast-growing enterprise markets. Read the full story.
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