Blog Archive
Latest Articles
Every recent article from IcyPluto in one place, sorted by newest first.
Pallavi Saxena Named CMRO of Cleartrip
Cleartrip appoints Pallavi Saxena as Chief Marketing & Revenue Officer. Explore her 13-year Flipkart journey and what it means for India's travel market.
Radhakrishnan Kodakkal Appointed MD & CEO at DTICI
Radhakrishnan Kodakkal takes charge as MD & CEO of Daimler Truck Innovation Center India, set to lead global tech and mobility innovation from India.
Google LLMs Unlock Audio & Video Search Indexing
Google's VP of Search reveals how multimodal LLMs now let Google index audio and video content and personalize results by subscription.
Raymond Lifestyle Appoints New CMO in 2026
Raymond Lifestyle Limited appoints Kalpana Singh as CMO with 20 years of Unilever expertise. A major leadership move shaping India's fashion marketing in 2026.
Google AI Mode Self-Citations Triple in 2026
Google AI Mode citations tripled from 5% to 17%. Learn what this means for SEO, organic rankings, and AI search visibility in 2026.
WebMCP & Chrome 146: Make Your Website AI-Agent Ready
Chrome 146's WebMCP lets AI agents act on websites directly. Discover what it means for brands and how IcyPluto helps you become agent-ready before competitors.
Google Drops JavaScript SEO Warning in 2026
Google officially removed its outdated JavaScript SEO warning, confirming it renders JS content fully. Here's what this means for your SEO strategy in 2026.
Beehiiv Appoints Its First CMO Darren Chait
Beehiiv names Darren Chait as its first CMO, targeting $50M revenue and a bigger identity beyond newsletters in the creator economy.
E-Commerce & D2C Brands: Capture the AI Market Before It Captures Your Category
Your customers aren’t just searching anymore. They’re asking AI what to buy.
AI Is Becoming the First Financial Advisor Your Customer Trusts - Is Your FinTech Brand in the Recommendation?
When AI becomes your customer’s first financial advisor, trust is built before they ever visit your website — and only a few brands make the recommendation list. In the new era of Generative Engine Optimisation (GEO), FinTech and BFSI brands must optimise not just for rankings, but for AI-driven trust, comparison, and credibility.
Understanding the GEO Shift: B2B & SaaS Companies
When 70% of buyers ask AI about your category… Are you in the answer, or watching your competitor close the deal?
Your SEO Isn’t Broken. It’s Just Neglected.
Most content doesn’t fail dramatically. It doesn’t get penalised. It doesn’t suddenly disappear from Google. It slowly fades.
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