Topic Spotlight
Brand Strategy
Growth and marketing strategy playbooks for teams scaling brand visibility and revenue.
Nisha Vijarania Elevated as VP at Brookfield
Nisha Vijarania is elevated to VP – Marketing & Branding at Brookfield Properties, bringing years of real estate brand leadership from DLF and Ireo to the role.
Dr. Aslam Deshmukh Elevated to Head at Sun Pharma
Dr. Aslam Deshmukh is promoted as Head of Business Unit at Sun Pharma in March 2026, bringing 16+ years of chronic therapy expertise to lead sales and marketing.
Google Search Console Branded Queries Filter Goes Live
Google has expanded its branded queries filter in Search Console to all eligible sites. Learn what it means for your SEO strategy and brand traffic analysis.
PeopleStrong Appoints Adishri Charla as SVP Marketing
PeopleStrong names Adishri Charla as SVP Marketing to lead global brand strategy across India, the Middle East, and fast-growing enterprise markets. Read the full story.
Pallavi Saxena Named CMRO of Cleartrip
Cleartrip appoints Pallavi Saxena as Chief Marketing & Revenue Officer. Explore her 13-year Flipkart journey and what it means for India's travel market.
Raymond Lifestyle Appoints New CMO in 2026
Raymond Lifestyle Limited appoints Kalpana Singh as CMO with 20 years of Unilever expertise. A major leadership move shaping India's fashion marketing in 2026.
WHY NIKE IS GEOMaxxed?
Why does Nike keep showing up in AI answers? This breakdown reveals how Nike became GeoMaxxed — earning AI trust, recommendations, and visibility — and what brands must change to compete in generative search.
The Psychology of a CRED Ad: Disruptive, Absurd, and Addictive
Why do CRED ads feel insane, but unforgettable? Discover how absurdity, neuromarketing, and behavioural design make India’s fintech unicorn impossible to ignore.
BoAt's Success Is Not About Sound - It's About Identity
boAt didn’t win on sound quality, it won on identity. Discover how India’s coolest audio brand turned headphones into a lifestyle and built a movement.
Zomato's Quirky Marketing: The Secret Recipe That's Feeding India's Digital Appetite
Discover the secret behind Zomato's hilarious, data-driven marketing. From push notifications to billboards, here's why their strategy still crushes it in 2025.
Netflix vs Theatres: Who's Winning the Battle of Original Films?
Is streaming killing cinema, or saving it? Discover how Netflix and theatres are reshaping storytelling, audience habits, and the future of film.
How Nike's Brand Transcended Sports and Became a Culture: The Ultimate Marketing Playbook
Nike transcended sports to become a lifestyle. Discover how branding, activism, and storytelling helped build the most powerful cultural brand in 2025.
Join 500+ brands that track, analyze, and optimize their presence across every major AI model.
No credit card required · 14-day free trial